Gunther is a NYC-based growth designer with expertise across e-commerce, agriculture, energy, education, human resources, and marketing platforms.
Achieving Sustainable Growth and Millions in Profit
Drove FBN’s shift from paid membership to open platform, driving 5x user growth, 85% lift in self sign-ups, and 25% boost in retention. Enabled scalable experiments through CMS, onboarding redesign, and first design system.
Driving Sales Efficiency and Reducing IT Costs
Designed Therm’s retail energy automation platform, delivering a 20x boost in pricing efficiency, a 10x increase in sales throughput, and a 40% reduction in IT costs. Delivered scalable, user-centric tools that drove a 16% lift in net profit across retail energy workflows.
Simplifying Login and Creating Transactions
Overhauled FBN's login system, reducing sign-in errors by 75%, recovering millions in cart purchases, and saving hundreds of Customer Success hours through a streamlined federated login experience.
Increasing Engagement by Simplifying the User Journey
Architected Prescient AI’s onboarding into a streamlined, role-based journey, boosting homepage engagement by 45%, improving 1-month retention by 7%, and cutting support tickets in half.
Expanding Roles for Smarter Workflows and Permissions
Built FBN’s user management system, introducing scalable roles, permissions, and enterprise navigation. Resulted in a 60% reduction in admin onboarding time, 40% increase in business admin invites, and a 30% boost in owner satisfaction.
Anticipating User Needs To Amplify Retention
Structured Prescient AI’s recommendation engine to deliver role-specific insights and dashboards, boosting engagement by 25% and improving retention by enhancing user trust in AI-driven tools.