Primal Loop

Founder & Principal

Established in 2015.


Primal Loop is a human experience design consultancy based in Brooklyn. Our interdisciplinary practice offers strategy and product design capabilities to complex industries where innovation can literally change people's lives

We collaborate with industry experts in the fields of design, data science, business strategy, marketing, and digital applications to remove the ambiguity out of “user experience,” and clearly define opportunities in the form of trackable and actionable roadmap items.