The goal is always to connect with customers
and develop products that people love to use.
Human understanding, engagement, and empathy are what give digital systems useful value. For that reason they should elegantly combine efficiency with intuitive simplicity.
Over 15 years of experience designing with some of today’s best technical teams enables me to identify opportunities and possibilities in people and companies. I specialize in human-centered design, solution-oriented user experience and design strategy. The byproduct of that focus is good business.
“The purpose of business is to create and keep a customer.”